Digital marketing is the use of online platforms and technologies to promote products, services, or brands. It encompasses a range of strategies and tactics, including search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click advertising. Digital marketing leverages data analytics to target specific audiences, track campaign performance, and optimize efforts for better results. By utilizing digital channels like websites, social media, and mobile apps, businesses can reach a broader audience, engage with customers in real-time, and measure the effectiveness of their marketing efforts.